“Let Phoenix Surprise You”

Visit Phoenix
National Campaign

The challenge: to overcome the negative preconceived notions leisure and business travelers have about Phoenix.

"Let Us Surprise You" is a tongue-in-cheek way of confronting - and dispelling - major stereotypes about Phoenix. We challenged readers to think beyond their expectations to see what the Phoenix experience is really like.

ROLE
Concept, creative lead, copywriting

CHANNELS
Digital display, video, paid social, outdoor, print, VR experience for meeting planners