To All, A Good Night
Tuft & Needle
Holiday Campaign
Tuft & Needle’s holiday season brief was simple on the surface but complex all the same: we needed a concept and creative strategy strategy that could weave throughout lifestyle, gifting and promotional stories for the entire holiday season.
ROLE
Concept, co-creative lead, scripts, copywriting, copy supervision
To all, a good night
The weather outside is weathering and the people inside are decorating, planning, and shopping... it’s the most wonderful time, but also the most exhausting. The days are busy, which is why the nights are time to recharge.
What a gift it is when someone reminds us to rest. With the best sleep essentials from T&N, you can gift yourself and the ones you love the magic of a good night. Good nights mean great days, not just during the holidays but year-round. This holiday season, sleep cozier, wind down easier, and wake up awake, ready to celebrate the right way: rested.
Lifestyle campaign launch home page
Black Friday sale home page
Lifestyle retail signage
Black Friday sale retail signage