Well, probably. But let’s take care of that.

I’m Sara Arnold, copywriter and creative leader. I spend my hours meticulously adding, moving, deleting and rearranging words until they do what they are told—namely, telling engaging stories that get results.

Sometimes I’m overseeing the work. Sometimes I’m doing most or all of it. All of the times, I’m happy as a cat with a brand-new box.

So let’s chat about neat creative, which niche side of TikTok we’re on, and whether or not a hot dog is a sandwich.