“Our Home”

Don’t Trash AZ
Anti-Litter Campaign

TBH, it’s hard to believe people still litter. And yet here we are. We took a minuscule budget as far as we could with a concept to remind people they wouldn’t dare treat their own home the way they treat their home state.

ROLE
Co-concept, co-creative lead, copywriting

CHANNELS
TV, radio, digital display, OOO, paid social, organic social