Designed in the Desert
Tuft & Needle
Summer Campaign
With summer approaching, T&N wanted to entice customers to combat warm weather with their cooling selection of mattresses and bedding. But there was a big challenge: Just about every competitor in the bedding space claims to have products designed to keep you cool. So the task was to find a truly unique, differentiating cooling story that only Tuft & Needle could tell.
ROLE
Concept, co-creative lead, scripts, casting, copy supervision
Designed in
the Desert
We were born in the heat, inspired by our desert hometown of Phoenix to build a better, more comfortable way to sleep.
We grew up in 110-degree summer days, living our best lives under blazing sunshine and making the most of sultry summer nights. So if anyone knows how to design sleep essentials that keep you cool, it’s Tuft & Needle. Our mattresses, sheets, and pillows are engineered with heat-wicking technology and breathable comfort to keep you cool all night — even in Arizona.
Video
