Atkins Ranch

Atkins Ranch Brand Personality, Voice & Tone

 

Atkins Ranch and their New Zealand-raised lamb are fan favorites at small food markets. With plans to roll out a bigger consumer-facing presence in the near future, they needed to land who they are as a brand first. After a series of exercises workshops, the true voice of Atkins Ranch is ready to be heard.

ROLE
Creative lead

CHANNELS
Brand guide

Highlights

 
voice and tone
 
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