Concepts

The Joint Chiropractic
National Campaign

The Joint Chiropractic was looking to stretch out and take back market share from trendy wellness startups such as Modern Acupuncture.

But as agency sometimes projects go, we lost out to the cheaper guy down the street, even though the CMO liked our work better. Still, the work is too good to sit collecting virtual dust in the cloud.

ROLE
Co-concept, co-creative lead, copywriting