“Nice Move.”

Tuft & Needle
Movers Campaign

 

Apparently, people tend to move house a lot in the summertime. To capitalize on this - and to tout the expanding suite of quality bedroom products beyond mattresses - Tuft & Needle decided to target unique audience segments with a digital campaign. In three weeks. Using only existing assets. So I did.

ROLE
Concept, co-creative lead, copywriting

CHANNELS
Digital display, paid social, organic social, affiliate

Audience: First Apartment/First Home

 

Paid Instagram Story

Organic Instagram Story

 
Digital Display & Affiliate Display

Digital Display & Affiliate Display

Facebook Collections Ad

Facebook Collections Ad

Audience: Established Families

 

Paid Instagram Story

 
Facebook Collections Ad

Facebook Collections Ad

 
Digital Display & Affiliate

Digital Display & Affiliate

 
Facebook Collections Ad

Facebook Collections Ad

Audience: Bought a Mattress Recently

 

Paid Instagram Story

Facebook Collections Ad

Facebook Collections Ad

Organic Instagram Story

Facebook Collections Ad

Facebook Collections Ad

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