Movers Campaign

Tuft & Needle
Digital Campaign

Apparently, people tend to move house a lot in the summertime. To capitalize on this - and to tout the expanding suite of quality bedroom products beyond mattresses - Tuft & Needle decided to target unique audience segments with a digital campaign. In three weeks. Using only existing assets. So I did.

ROLE
Concept, co-creative lead, copywriting

CHANNELS
Digital display, paid social, organic social, affiliate