Relive the Magic

Arizona Office of Tourism
Summer Campaign

Despite the state’s “dry heat”, drive markets flock to Arizona for its uncrowded sights and sites and cheap luxury resorts.

But there’s also something about the idea of summer vacations that brings out the nostalgia in all of us. Memories of scenic roadtrips, cooling off in a swimming hole, faces sticky with ice cream, and staying out late to explore unfamiliar places. We lose a little of this as we grow up, but a summer trip to (or in) Arizona is a great way to recapture that feeling and put a grown-up spin on it.

ROLE
Concept, creative lead, copywriting

CHANNELS
Digital display, paid social, organic social